Custom systems for owner-run businesses

Your business runs on spreadsheets and memory. We turn it into a system.

A Business OS built around how your business actually works, replacing the patchwork of apps, spreadsheets, and things only you know. It starts with a two-week Blueprint.

Limatus Bespoke OS dashboard: projects, stages, alerts, and revenue in one screen

Limatus Bespoke OS. A 20-year custom clothing business, running on one system we built.

U.S. patents
46
U.S. patents
leading innovation at a Fortune 100
15 yrs
leading innovation at a Fortune 100
builds live
4
builds live
to your Blueprint
2 wks
to your Blueprint
Built forLimatus BespokeMotiv8 Athletic ClubThe Art of Four

Sound familiar?

If growth just means more chaos, the tools are the problem.

The numbers live in five places

And none of them agree. Every report is a copy-paste job that's stale before it's finished.

“Ask Sarah, she's the only one who knows”

The business runs on what a few people remember. Onboarding means teaching the workarounds.

You're paying for tools that don't talk

A CRM here, a spreadsheet there, a text app on the side, stitched together by hand every week.

Why we start with where you're going

Think in decades. Build in weeks.

Most owners come to us to fix today: the spreadsheets, the double entry, the one person who knows how it all works. We fix that. But the fix only holds if it's built for where the business is going. So the first thing we get clear on is the next decade. Every other decision comes back to it.

The decade decides the system

A business planning a second location needs different bones than one planning to hand off to the next generation. Knowing which one you are changes what we build first, and what we leave out.

Clarity is what makes speed possible

Once the destination is clear, the next step is usually small and obvious. That’s why the Blueprint takes two weeks, not two quarters, and why the build ships in loops you can use.

Today’s decisions stop being arguments

Which tool to keep, which hire to make, which customers to say no to. When the direction is written down, those choices mostly answer themselves.

This is the futures work behind everything Press Play does. The systems are how it shows up on a Monday morning.

How we think about the future

How it works

Start with a Blueprint. Build the system it proves you need.

Your business, written down and ready for AI. Every engagement starts the same way, and you know the cost of every step before you take it.

1

The Blueprint

About two weeks · $2,500

We map how the business actually runs: the processes, the tools, and the rules that live in people's heads. You get it written down, a prototype you can click, and a fixed quote for the build. Yours to keep, whoever builds it.

2

The Business OS

Fixed price, from your Blueprint

One platform that runs your business, built from your Blueprint. We build in short, visible loops and get it into your hands early, so you're reacting to something real, not approving a document.

3

Brand OS

Fixed price, from your Blueprint

The brand identity as a system: logo, color, type and voice, with the rules for using them, carried through everything a customer sees, from the website to the signage to the invoice. The kind of system we built for The Art of Four, plus a brand engine you can integrate with your intelligent system.

A system isn't always software.

Sometimes the Blueprint finds that what's missing is a weekly numbers meeting, a handoff checklist, or one person clearly owning a decision. When that's the fix, we say so, we set up the rhythm with you, and the build quote gets smaller. The software comes when the business is ready for it.

Who you'll work with

Mark Warnick

Hi, I'm Mark.

Mark Warnick is a futurist, inventor, and founder of Press Play Futures. He spent fifteen years inside a Fortune 100 company working out where things were heading and building the systems to get there. The problem is the same at a twelve-person shop, and almost nobody is doing the work there. That's why Press Play exists.

Pricing

One price to start. The rest you'll know before you commit.

The Blueprint

$2,500

About two weeks. Your business written down, a prototype you can click, and a fixed quote for the build.

Credited in full against the build if you go ahead within 60 days.

Start with a Blueprint →

The Business OS

Fixed quote

One platform that runs your business. Delivered with your Blueprint. No estimate ranges, no hourly. It depends on what the Blueprint finds, so we don't guess before we've looked.

Brand OS

Fixed quote

The brand identity as a system, carried through everything a customer sees. Delivered with your Blueprint, on the same terms: no estimate ranges, no hourly.

Running it: flat monthly.

Platform operations, set in your Blueprint: hosting, monitoring, and updates to the platform your system runs on. New work is quoted on its own, so nothing lands on your bill unapproved.

Questions

What owners ask before they start.

What's in the Blueprint, and what if I don't build with you?

Your business written down, a clickable prototype, and a fixed quote for your Business OS. It's yours to keep. If you take it to another builder, or shelve it, you've still got the first honest map of how the company runs.

How long does it take?

The Blueprint takes about two weeks. Builds vary with what the Blueprint finds, and the quote comes with a timeline. Either way you're using something real within the first few weeks of the build, not waiting for a launch day.

I already use QuickBooks, Shopify, or Square. Do I have to leave?

No. We keep what's worth keeping and connect it. The system becomes the place where everything meets, so the tools you like stay and the ones you tolerate can go.

I'm not technical. Is this for me?

Especially for you. You bring the business knowledge; we handle every bit of the technology. You'll never be left staring at something you don't understand.

Who owns what?

You own your data. Always. Every record is yours to export, move, or take elsewhere, and your Blueprint is yours to keep. Press Play owns the platform: the code and infrastructure your system runs on, which we build once and keep improving across every client. That's what the monthly covers.

Tell us how the business runs today. We'll tell you what we'd fix first.

A free 30-minute call. Pick a time that works, tell us a little about the business, and you'll leave with our honest read on where to start, whether or not we end up working together.

Pick a time →

Or email hello@pressplayfutures.com